As a heavily customized version of Lorem Ipsum, this text has transformed into a rock solid presentation of me, easily mistaken for propaganda. Like any modest, humble and self proclaimed mastermind, I see no issue in using words like Flawless or Formula to brand myself. It's a potent mix of words carefully chosen to reflect my work as graphic designer, Illustrator and big mouth.
In order to claim this name, I have developed a skill set of mad proportion, generating powerful artwork, design and typography, intelligent illustrations, clear concise layout and a healthy use of superlatives.
In other words; with 2 bachelors in design (industrial design, Visby and communication design, Sydney) under my belt and industry experience since mid 2007 I'm now willing to call my self a visual communicator and designer.
For academic achievements and career, please have a look at my //
Resume.
Skiing is a feeling. It’s happiness. It’s harmony. It’s adrenaline. The aim of this project was to capture the feeling of skiing rahter than present technical facts about equipment and resorts (quite common today)...
The aim of this ad campaign was to raise awareness of and educate the Australian public about wind energy and its potential. This meant promoting the different benefits and features of wind energy...
// Contact
Questions? Don't hesitate to drop me a line or call!
Phone // +46 706 53 46 44
Email // fredrik@flawlessformula.se
Survey is a retailer of microscopes and telescopes. This publication focused on the contradictions and similarities that surrounds everything in our universe. The theme was called Micro vs Macro...
This is an ongoing personal poster project. It reflects my life and my view of it. Everything from political injustice to happy summer recollection is included in my artwork and posters. It’s all inspirational work without a brief...
To see more please visit the //
Gallery.
Tthe only sane way to view the concept of a weapon. Presented as a count down list with the utlimate weapon as climax...
A campaign pitch for Royal Elastics, a sneaker producer/retailer. They target young people in urban areas around the globe. The Idea was to redesign old paintings and put royalties in modern sneakers and make them talk in a “street” influenced way...
NoFanzy is a snowboard/ski/surf/skate shop on the west coast of Sweden. As part of their promotion I have developed a couple of T-shirt prints...
When hiking in the Australian bush the most important thing is preparation, so this survival kit was designed with preparation as keyword. The solution was to put all instructions on the actual package...
The concept is simple; there are many corporations, institutions and inventions in our society that wants to be seen as good hearted and wants to sell us happiness.
Is it so?
In 2008 I worked at Like Minded Studio in Surry Hills, Sydney. Together with Luka Ionescu I created various illustrations and graphics for clients like Emerica, Stussy, Dainese, Transphusion, Nylon and Boags...
// FlawlessFormula. Always with the humble approach of a self proclaimed mastermind.
// Visual communication by Fredrik Oscarsson
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